Google Ads and Meta Ads management for local leads you can measure
Google and Meta campaigns tracked from click to call.
AF USA plans, launches and manages Google Ads and Meta (Facebook and Instagram) Ads for small businesses, with conversion tracking set up before any budget is spent. Paid ads bring leads while SEO grows, and every campaign sends traffic to landing pages built to convert.
Many small businesses try ads once, spend a few hundred dollars, get nothing they can measure and give up. The usual causes are broad targeting, no conversion tracking and sending clicks to a home page instead of a focused landing page.
What you get
Tracking before spending
GA4, Google Tag Manager, Meta Pixel and Conversions API events for calls, texts and forms, so each dollar can be traced to a lead.
Google Search campaigns
Campaigns built around high-intent service-plus-city searches, with negative keywords to stop wasted spend.
Meta Ads
Facebook and Instagram campaigns for awareness, retargeting and lead generation, with creative tailored to your audience.
Landing pages
Focused pages for each offer and area, built on the same fast, secure stack as our websites.
Clear reporting
Cost per lead, lead source and what we are changing next, in plain English.
A good fit for
- Businesses that need leads now while SEO builds up
- Owners who ran ads before without clear results
- Seasonal businesses that need to scale up quickly
Where we work
We focus on three markets and serve small businesses anywhere in the U.S.
How it works
Offer and audience
We define who to reach, where, and with which offer.
Tracking and landing page
Measurement and the destination page come before the first ad.
Launch small
We start with a controlled budget and learn what converts.
Scale what works
Budget moves to the keywords, audiences and ads that bring leads.
Paid ads: common questions
How much should a small business spend on Google Ads?
It depends on your market and service. The right starting budget is one that can buy enough clicks to learn from in your area. We estimate it from keyword cost data for your city before you commit.
Google Ads or Facebook Ads — which is better?
Google Ads captures people already searching for your service, so it usually brings higher-intent leads. Facebook and Instagram Ads create demand and retarget visitors. Many local businesses do best with Google first and Meta as support.
Do you require long contracts?
We prefer to earn your business month to month with transparent results.
Who owns the ad accounts?
You do. Campaigns run in ad accounts owned by your business, with us added as managers.
Get a free visibility audit
Tell us about your business. Within one business day you get a short, plain-English review of how you show up on Google, Google Maps and AI assistants — and the three changes that would bring you more leads first.
- Google Search and Google Maps visibility check
- How AI assistants describe your business today
- Website speed and mobile experience
- No cost and no obligation