Local SEO and AI search optimization: show up on Google, Maps and in AI answers
Rank on Google and Maps, and get recommended by AI assistants.
Local SEO is the work of making a business rank in Google search and Google Maps for the services and towns it serves. Generative Engine Optimization (GEO) is the newer work of making that same business understood and cited by AI assistants such as ChatGPT, Perplexity, Gemini and Google AI Overviews. AF USA does both together, because they rely on the same foundation: clear, consistent, well-structured information about your business.
Customers now find local businesses in two places: the classic Google results and Maps, and AI-generated answers that summarize a few options. If your business information is thin, inconsistent or hard for machines to read, you lose in both. Most small businesses have never had either one done properly.
What you get
SEO and AI visibility audit
Technical health, page speed, indexing, keyword gaps, competitors, and a check of how AI assistants currently describe your business — or whether they mention it at all.
Google Business Profile optimization
Categories, services, service areas, photos, posts and a review routine. For local searches, your Business Profile often matters as much as your website.
On-page SEO
Titles, headings, internal links and content rewritten around what customers search for in each town you serve.
Structured data and entity work
Schema.org markup for your business, services, FAQs and articles, plus consistent name, address and phone across directories, so search engines and AI models agree on who you are.
Content that answers questions
Articles and FAQ blocks written answer-first, the format AI engines quote and Google uses for featured snippets.
Search Console reporting
Monthly reports built on your Google Search Console data: queries, clicks, positions and pages, filtered by service and by city.
A good fit for
- Businesses with a website that gets little or no traffic
- Service-area businesses that want more calls from nearby towns
- Owners who keep hearing about ChatGPT and AI search and want to be ready
Where we work
We focus on three markets and serve small businesses anywhere in the U.S.
How it works
Audit
We measure where you stand on Google, Maps and AI assistants today.
Fix the foundation
Technical issues, Business Profile, schema and citations come first.
Build relevance
Service and location pages plus regular, useful content.
Measure and adjust
Search Console data guides what we write and improve next.
SEO and AI search: common questions
What is GEO (Generative Engine Optimization)?
GEO is the practice of structuring your website and online presence so AI assistants such as ChatGPT, Perplexity, Gemini and Google AI Overviews can understand your business and cite it in their answers. It builds on SEO and adds clear entity information, answer-first content and access for AI crawlers.
How long does local SEO take to work?
Technical fixes and Business Profile improvements can show results within weeks. Ranking for competitive service-plus-city searches usually takes several months of consistent work, depending on your competition and starting point.
Do I need a Google Business Profile to rank in Google Maps?
Yes. Google Maps rankings come from your Google Business Profile. Service-area businesses without a storefront can still have one and hide their address, as long as they serve customers at their locations.
Can you guarantee first place on Google?
No honest agency can guarantee a specific ranking, because Google controls the results. What we commit to is the work that moves rankings, and transparent reporting from your own Search Console data so you can see the progress.
How do I know if AI assistants mention my business?
Our audit includes asking leading AI assistants the questions your customers ask, such as the best provider of your service in your city, and documenting whether and how your business appears.
Get a free visibility audit
Tell us about your business. Within one business day you get a short, plain-English review of how you show up on Google, Google Maps and AI assistants — and the three changes that would bring you more leads first.
- Google Search and Google Maps visibility check
- How AI assistants describe your business today
- Website speed and mobile experience
- No cost and no obligation